2. LEVERAGING SOCIAL MEDIA
You might not know this, but people are starting to use facebook as they would use google (refer back to graph at beginning). In fact, the graph shows that 20% of all local business searches are going straight through Facebook. That is 7x the amount going through the all other Search Engines combined.
That is how facebook is becoming one of the top review websites for businesses, even more so than Yelp which is gradually becoming obsolete (this has a lot to do with the fact that Yelp just like Home Advisor or Angie’s list relies upon placement on Google’s first page in search results.) Facebook has “buy and sell” pages in every city for consumers to shop for local products and services. Facebook is also the perfect place to leverage pay-per click ads.
One recent example is Clear Energy HVAC… After PDM set up the company Facebook account, there was organic traffic pouring right through… Facebook has a feature which allows the business owner to monitor traffic and important data. Not to mention all the gadgets and tools that Facebook supplies to advertisers in order to target customers according to data points from emails, interests, hobbies, purchasing behavior and many more.
linkedin, Instagram, Twitter are easy sources to network for free with potential buyers. Instagram is owned by FB, and the platforms can be integrated seamlessly. It is also very easy to acquire new followers on Instagram, and network with other business owners on Linkedin. For free!
Leads are even being generated from apps, such as is the case for HVAC contractors who utilize apps like Foursquare, Next door, even buy and sell apps like Let-go which have become secondary search avenues for local businesses
On average, 2x traffic goes through online listings than business websites.
This is why it is imperative that business owners not only leverage social media, but in the first place, make sure their even listed on the dozens of secondary platforms.