HVAC Marketing Services in 2018 are focused on three major objectives:
- Closing the Gap between Customer and HVAC Company
- Social Poof, ie. Reviews
- Seasonal Advertising
Closing the Gap
The space between your customer and your service is the life-line for you HVAC companies growth. Especially when an AC unit goes down and it’s 95 degrees. Lead Generation services like Home Advisor and Google Pay-per-click can run anywhere from $50-upwards to $100 a bid. These are the riskiest bids because Home Advisor is notorious for sending the same bid to multiple contractors. Adwords leads have a tendency to bounce and never turn into a lead in the first place.
In addition 82% of consumers go to review sites when looking to buy a service or product, 89% percent make a purchase within a week of visiting review sites (29% will do so within a day), and most surprisingly, 3/4 potential customers will reverse their buying decision is a business has little to no reviews or negative ones.